In today’s digital age, businesses are constantly striving to improve their online presence and reach their target audience. One effective strategy to achieve this is through local SEO, which focuses on optimizing your website to rank higher in local search results. But what exactly is local SEO and why is it important? In this comprehensive […]

In today’s competitive business landscape, having a great product or service is simply not enough. To succeed, small businesses must effectively utilise online marketing strategies to reach their target audience and stand out from the competition. In this comprehensive guide, we will explore ten essential tips that will help small businesses thrive in the digital […]

Welcome to a world where every word typed into a search bar holds the potential to connect users with what they seek. It’s a world where keywords are the linchpin, the words that bridge the gap between questions and answers. At WestWeb, we’re here to unravel the magic behind these keywords, shedding light on how […]

Understanding Off-Page and On-Page SEO In the vast realm of digital marketing, SEO (Search Engine Optimisation) stands as a cornerstone for achieving online success. As businesses strive to enhance their visibility and connect with their target audiences, the intricacies of SEO become paramount. Within the world of SEO, two fundamental pillars play a vital role: […]

You need to have a solid idea of your ideal client’s characteristics, so you can easily spot them in a crowd. You have to consider their gender, age, civil status, job, and location.